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David Lively

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How One University Used Data to Eliminate ‘Zombie Proposals’ and Improve Big-Gift Fundraising

Among the insights: The longer it took to close a proposal, the less chance for its success, but other factors played a role, too.

Calculating the Cost of Losing High-Performing Fundraisers

Calculating the Cost of Losing High-Performing Fundraisers

How to figure out at what point major-gift fundraisers hit their stride and how to identify top performers.