Creative Math Makes Final Tally for Capital Campaigns Hard to Pin Down
The kinds of gifts a charity counts in a campaign and how and when it counts them can make a big difference in the final tally.
By Debra E. Blum
Contributor
Charities Use Customized Tools and More to Keep Donors in Touch
To compete for donations from the rich, nonprofits are using creative approaches like personalized videos, one-of-a-kind photo books, and password-protected web pages.
By Debra E. Blum
Contributor
Land Trust Harvests Interest Through Farmers Markets
By asking people to go online to pledge their commitment to their local markets, American Farmland Trust attracted email addresses of potential supporters.
By Debra E. Blum
Contributor
International Aid Group Uses Niche Prize to Woo Support
The development group PSI wooed potential supporters with a paid trip to Washington to meet its staff and other experts.
By Debra E. Blum
Contributor
Soliciting Greetings for Sick Kids Gives Children’s Hospital a New Way to Find Donors
A Los Angeles institution captures thousands of email addresses by asking people to send Valentines to patients.
By Debra E. Blum
Contributor
Contest and Big Giveaway Draw In Possible Donors
The Women’s Foundation of California attracted new supporters and nonprofit allies by asking the public to decide who should get an important award.
By Debra E. Blum
Contributor
Cornell Lab Gives Bird Lovers Free Tools— in Exchange for Their Email Addresses
The university’s popular bird site has doubled donations by getting savvier about collecting contact information.
By Debra E. Blum
Contributor
Online Quizzes, Ringtones, and Apps Aid in the Hunt for New Donors
To get a step ahead of the competition, charities use unconventional techniques to get names and addresses of people who might want to give.
By Debra E. Blum
Contributor
How a Food Bank and Private School Thrived During the Economic Slump
Now that bold fundraising moves paid off, two groups are finding new ways to seek gifts from individuals.
By Debra E. Blum
Contributor
Showing Donors What Their Gifts Can Do Pays Off for Nonprofits
How a college and an arts organization demonstrate the value of a donation in creative ways.
By Debra E. Blum
Contributor