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Eden Stiffman

Senior Editor

Eden Stiffman is a senior editor and writer who covers nonprofit impact, accountability, and trends across philanthropy. She writes frequently about how technology is transforming the ways nonprofits and donors pursue results, and she profiles leaders shaping the field.

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Ask an Expert: Communicating With Donors and Planning for the Future

A seasoned development director and a veteran consultant answer reader questions about fundraising during the pandemic.

What We Heard at AFP’s Virtual Conference

What We Heard at AFP’s Virtual Conference

Navigating donor communication during the pandemic was a major theme throughout the virtual gathering of fundraisers. We tuned in and took notes from our homes.

GivingTuesday Launches Giving Day Supporting Pandemic Response

GivingTuesday Launches Giving Day Supporting Pandemic Response

The day of giving, generosity, and solidarity in response to emergency needs caused by Covid-19 is scheduled for May 5.

Charities Will Rely More Heavily Than Ever on the Superrich

Both wealthy and middle-class donors are likely to experience economic repercussions from the pandemic but in different ways.

What Happened to Giving After Past Disasters

What Happened to Giving After Past Disasters

Recessions aren’t always catastrophic for nonprofits, but the coronavirus crisis doesn’t fit the mold of past disasters.

44 Percent of Nonprofits Have No Plans to Mitigate Losses From Canceled Fundraising Events

44 Percent of Nonprofits Have No Plans to Mitigate Losses From Canceled Fundraising Events

Three-quarters of nonprofits said they have adjusted messaging in their current fundraising appeals to acknowledge the coronavirus pandemic, according to an informal survey.

What We Have Learned From Crises and Can Use in Coronavirus Age

What We Have Learned From Crises and Can Use in Coronavirus Age

Most important: Reach out to big donors now because those who feel ignored sometimes stop giving altogether when the economy and the situation around the world brightens.

Digital Fundraising Outpaces Direct Mail, Phone Campaigns, New Survey Finds

Ninety percent of organizations said donors gave more in response to digital fundraising efforts in 2019 than in past years, according to a survey of 235 nonprofits, mostly colleges and universities.

Wisc. Humane Society Raises $12,000 With Custom Portraits of Donors’ Pets

Wisc. Humane Society Raises $12,000 With Custom Portraits of Donors’ Pets

The minimum donation to receive a likeness was $15. About 50 volunteers and staff — some of them more artistically inclined than others — created the artworks.

Writer’s Notebook: Raising Money From People of Color

Fundraisers are passionate about the need to diversify the pool of donors who support nonprofits, but it can still be a sensitive topic to discuss.