How to Connect With Donors of Color
As the country’s demographics change, nonprofits that have long relied on white supporters are working to attract a broader swath of donors.
By Emily Haynes and Eden Stiffman
Getting to Know Who Is in the Database
Determining current supporters’ race and ethnicity can help nonprofits figure out how to expand the pool.
By Eden Stiffman
Senior Editor
IRA Gifts Continue Growth in 2019
Aging baby boomers, increased nonprofit marketing, and donor awareness of tax advantages are driving increases in donations from individual retirement accounts.
By Eden Stiffman
Senior Editor
Charitable Giving Projected to Increase 4.8 Percent in 2020
Giving by bequests is expected to show the strongest growth, followed by giving from foundations, and giving by individuals, according to a report from the Lilly Family School of Philanthropy. But experts say fundraisers should plan for economic risks.
By Eden Stiffman
Senior Editor
Roughly a third of people in a survey of more than 18,500 donors said that specifying in detail how a gift will be used would lead to greater giving.
By Eden Stiffman
Senior Editor
Donations Grew Last Year. Here’s What You Can Learn for 2020
Nonprofits and consultants attribute the increase to a strong stock market and intensified efforts by fundraisers.
By Emily Haynes and Eden Stiffman
Most Donors of $10,000 or More Don’t Plan to Increase Giving
A third of those donors say they could be persuaded to contribute more, according to the Burk Donor Survey.
By Eden Stiffman
Senior Editor
Workplace Giving at a Crossroads
New technology gives employees more choices. Will it be enough to stem declining participation?
By Eden Stiffman
Senior Editor
How to Land Donor-Advised Fund Gifts
The rules keep fundraisers in the dark, but some groups are breaking through to donors.
By Eden Stiffman
Senior Editor
Nonprofits Raise Nearly $2 Billion Online and Off on GivingTuesday
As the day that kicks of year-end appeals wrapped up, U.S. nonprofits had raised an estimated $511 million online and twice as much offline. Many organizations fared better than in 2018 and took advantage of a variety of creative approaches to draw attention. Still, some say the deluge of email appeals may be turning off donors.
By Emily Haynes and Eden Stiffman