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Eden Stiffman

Senior Editor

Eden Stiffman is a senior editor and writer who covers nonprofit impact, accountability, and trends across philanthropy. She writes frequently about how technology is transforming the ways nonprofits and donors pursue results, and she profiles leaders shaping the field.

Amnesty International USA’s Campaign Pledge Form

The form allows donors to pledge endowment gifts and annual support at the same time.

An Acknowledgement Letter for a Gift of Stock

A Better Chance, an education charity, uses a version of this letter to thank donors who give stock.

University Aims to Boost Retention by Welcoming Back Lapsed Donors

Whitworth University tries sending thank-you postcards that recognize changes in a donor’s behavior.

How a Donor-Centric Newsletter Generates 20% of a Charity’s Revenue

The Nashville Rescue Mission’s monthly mailing uses storytelling to engage loyal supporters.

A Template for a Planned-Gift Letter of Intent

A sample form to collect information from donors about their estate gifts.

8 Things You May Be Doing to Turn Off Donors

Avoid these common mistakes when you’re trying to keep your supporters giving again and again.

5 Suggestions for Writing Better Grant Proposals

Experts offer tips for grant seekers preparing proposals for foundations.

The Ocean Conservancy’s Planned-Gift Confirmation Form

The nonprofit asks donors to let them know when they’ve made a planned gift—but the organization doesn’t ask about the dollar value first.

Quarterly Statements Help One Group Engage Monthly Donors

World Vision sends the reports to recurring donors to thank them, demonstrate the impact of their gifts, and even ask for additional donations.

Where to Start When Setting Up a Monthly Giving Program

Experts offer advice on a range of topics including setting up gift-processing technology, identifying prospective donors, marketing the program, and more.