United Way Hopes to Attract New Donors as It Alters the Fund-Raising Landscape
By Elizabeth SchwinnAs United Way of America makes changes in how it raises and distributes money — largely by concentrating on just a few causes — it says its goal is to do a better job of solving social problems. But many local United Way leaders say the changes are every bit as motivated by the…
By Elizabeth Schwinn
Contributor
United Way’s new ways mean less money for some groupsFamily and Children’s Services in Baltimore has been struggling since the local United Way last year withdrew the $300,000 it gave the charity annually so it could deliver groceries and take care of other chores for some 550 elderly people.…
By Elizabeth Schwinn
Contributor
Competition for Donations Is Going Global, Fund Raiser Predicts
An online world full of donors who are not concerned with geographic boundaries could mean American charities will soon be competing with a world of nonprofit organizations for donations, an international fund-raising expert told nonprofit officials gathered here last month. Globalization is…
By Elizabeth Schwinn
Contributor
Political Campaigns Don’t Hurt Charity Appeals, Study Finds
Political campaigns don’t hurt charity mail fund raising, study finds
By Elizabeth Schwinn
Contributor
Tips for Raising Money in a Recession
How to raise money in tough times
By Elizabeth Schwinn
Contributor
Most Charities Don’t Evaluate Results of Marketing Efforts, New Study Finds
Most charities spend less than $100,000 a year on marketing, according to a study released last week by the American Marketing Association and Lipman Hearne, a marketing company that serves nonprofit groups. But many groups don’t know whether their marketing efforts are making a difference, the…
By Elizabeth Schwinn
Contributor
Compelling Stories Help a Charity Attract Gifts
Compelling stories help a charity attract gifts
By Elizabeth Schwinn
Contributor
Many Charities Don’t Measure Results of Marketing Efforts, Study Finds
Few charities measure results of marketing efforts
By Elizabeth Schwinn
Contributor
How Cash-Strapped Businesses Offer Support
How cash-strapped businesses offer support
By Elizabeth Schwinn
Contributor
Advice for Capital Campaign Fund Raisers
Why the economy shouldn’t get in the way of capital drives
By Elizabeth Schwinn
Contributor