Nonprofits Are Sending More Emails During the Pandemic — With Good Results
Open and click rates climbed in March and April, according to new data from the digital marketing firm Campaign Monitor, which is measuring how people are engaging with email marketing during the Covid-19 pandemic.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Donors Gave $503 Million Online on GivingTuesdayNow, Early Tally Shows
The event brought in nearly as much as the charity’s regular giving day after Thanksgiving, according to the analysis.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Poor Economy Prompts Change to Gift Annuities
Due to declining interest rates, a group of planned giving professionals is recommending that charities reduce the amount of money donors receive in exchange for creating charitable gift annuities.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Street Canvassers Switch to Telemarketing and Donor Stewardship During Pandemic
At big groups like Oxfam America and Doctors Without Borders USA, face-to-face fundraising has been an established way to recruit new monthly donors. Even with opportunities to raise money by phone, these charities still have an extraordinary amount of ground to make up, industry leaders say.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Campaigns Urge Donors to Give Away the Money They’re Saving During the Pandemic
Efforts are asking people to redirect expenses saved by not commuting, eating out, or leaving tips.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Online Giving Revenue Grew 10% in 2019
That bump looks promising, but the future of online giving is still murky as nonprofits have yet to find out just how the coronavirus pandemic will affect giving.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
How 4 Nonprofits That Aren’t on the Front Lines Are Raising Money During the Crisis
Fundraisers describe what they’re doing to stay connected with constituents and make their case for support — and how donors are responding.
By Emily Haynes, Maria Di Mento and Eden Stiffman
Share the Stimulus? Campaigns to Donate Relief Checks Draw Mixed Reactions
Some nonprofit fundraisers see the cash infusion as an opportunity to ask those who don’t need financial assistance to donate some or all of it to charity. Others aren’t so sure that’s a good idea.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
43% of Higher-Education Fundraisers Don’t Expect to Meet Goals
Just 22 percent expect to meet those goals, according to a new survey of 415 advancement professionals at 48 colleges and universities.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
They Witness Deaths Daily: Now Comes Covid-19
An all-volunteer force known as the White Helmets is working to educate Syrians —already devastated by nine years of civil war —about Covid-19.
By Emily Haynes
Senior Editor, Nonprofit Intelligence