Alexa Prompts Users to Donate to Red Nose Day
Amazon’s smart speaker is offering to help people make a voice-activated gift to the campaign against childhood poverty.
Nearly 7 in 10 Millennial Evangelicals Give, Says New Study
They are more likely than their Gen X and baby boomer counterparts to attend church weekly and cite tax deductions as an influence on their giving.
Ramadan Fundraising Offers an Extra Year-End Giving Season for Charities
Muslims are encouraged to give generously to social-justice causes — religious or secular — during this holy season. Here’s how to understand what works best.
3 Steps to Deciding How to Invest in Social-Media Ads
In a “pay-to-play” environment, fundraising and marketing experts urge charities to take risks, consider search ads, and beware of “vanity metrics.”
6 Dos and Don’ts When Advertising on Facebook and Instagram
Now that nonprofit’s posts no longer show in news feeds, some groups turn to advertising to reach supporters.
Online Giving Didn’t Outpace Inflation in 2018, but Monthly Donations Are on the Rise
The latest annual study from M+R also finds that charities are sending more emails than ever, but that has not boosted donation totals.
Ethics, Mental Health, and a Turn Away From Conventional Fundraising Wisdom: Conference Notebook
At the Association of Fundraisers annual meeting this week, speakers focused on the need to enhance awareness of professional standards and the challenges of dealing with anxiety, stress, and other issues in the fundraising office.
Fundraisers Often Feel Pushed Around by Donors, Say Researchers
Preliminary results from a study by a think tank reveals that the vast majority of fundraisers have witnessed donors who either sexually harassed them or pushed personal agendas.
Giving and Volunteering Is Up, Says New Study
Monetary gifts to churches and religious organizations, along with contributions of products, drove the increase, say researchers.
Donors Who Gave Less in December Felt Disconnected and Overwhelmed by Appeals
In a survey of donors who usually give to four or more charities, 12 percent reported contributing less than in 2017. One reason: too many appeals.