Depressing Findings for Big-Gift Fundraisers
Donation patterns by the very wealthy mirror the Depression, and that could spell a long recovery time for charity gifts.
By Holly Hall
Contributor
Charities Face a Steep Climb to Make Up Losses From the Recession, Says ‘Giving USA’
For the second year in a row, nonprofits increased donations by less than 1 percent after inflation, and charities not favored by the very wealthy will have the toughest time ahead.
By Holly Hall
Contributor
Taking Cues From TV for Fundraising Events
One of the nation’s oldest charities is trying to reach young donors through events styled after two popular television shows.
By Holly Hall
Contributor
Shaping Programs to Fit Community Needs
To replace corporate underwriting, Detroit Public Television created a department to find local organizations to help pay for and lend their expertise to new programs.
By Holly Hall
Contributor
Giving Corporate Donors a Menu of Gift Options
Instead of asking businesses to underwrite a single program, allow companies to choose what mix of acknowledgments and other benefits they would like.
By Holly Hall
Contributor
Cutting Back Marketing to Hire Fundraisers
One college has dropped most telemarketing and direct-mail efforts to hire three entry-level fundraisers.
By Holly Hall
Contributor
Wealthy Donors May Not Sustain New Capital Campaigns
Charities are eager to start big drives, but even the richest Americans still feel the sting of the downturn.
By Holly Hall
Contributor
Donations Barely Grew at All Last Year, ‘Giving USA’ Finds
Charitable giving grew by just 0.9 percent after inflation, and researchers say the slow recovery means contributions may not fully rebound until 2021.
By Holly Hall
Contributor
How to Get Grants in a Down Economy
Bank of America’s announcement today that it will provide $100-million to nonprofits working to curb climate change is an example of the new approach it and other grant makers are taking.
By Holly Hall
Contributor
Fighting Fundraiser Turnover: What Charities Can Do
Two nonprofits are running a national study to explore the disconnect between executive directors and development officials.
By Holly Hall
Contributor