Consumer Reports Drops 2 Publications After Mailing Costs Increase
ShopSmart magazine and the Money Adviser newsletter can’t survive online only, so they will cease to exist after the final issues go out this year, the publisher says.
By Holly Hall
Contributor
Budgeting For Fundraising Growth: Where to Start
Before coming up with a viable budget to increase fundraising returns, organizations must first assess the strengths and weaknesses of its current development operation.
By Holly Hall
Contributor
Example: How Higher Fundraising Costs Raised Revenue at a Medical Center
A fundraiser shares her organization’s costs and returns to help you make the case for greater investments in fundraising.
By Holly Hall
Contributor
Nonprofit Periodicals Say They Will be Hit Hard by Postal Increases
Publications by Consumer Reports will cost about $900,000 more annually to mail; nonprofit letters and cards will see much smaller percentage increases.
By Holly Hall
Contributor
S.C. Museum’s Fundraising Holds Strong During Closure
The Gibbes Museum of Art offers lessons on how it kept the cash flowing while an entire facility is closed for renovations.
By Holly Hall
Contributor
Charities Ignore Donor Preferences, Study Says
Nonprofits often categorize donors only by how much they give rather than how they like to communicate with charities, resulting in ineffective appeals.
By Holly Hall
Contributor
Budgeting for a Billion-Dollar Capital Campaign at the University of Rochester
Jim Thompson, a senior fundraiser in higher education, explains the process he used to create a decade-long campaign plan for radical growth in contributed income.
By Holly Hall
Contributor
2 Colleges Score Big Gains Using Data-Driven Fundraising
A statistician and alumnus used sophisticated analyses to test dozens of ideas at once.
By Holly Hall
Contributor
A Legend’s Fundraising Manuscript Rises From the Dust, and Its Lessons Are Still Relevant
A three-ring binder filled by Harold J. Seymour, author of the 1966 classic Designs for Fundraising, was dormant for decades.
By Holly Hall
Contributor
Most Charities Exceeded Fundraising Goals Last Year, Study Finds
The annual survey, commissioned by the Nonprofit Research Collaborative, also suggests that nonprofits may be underusing social media and text messaging as tools for raising cash.
By Holly Hall
Contributor