Making a List: One Way to Increase Contributions
National rankings help charities get the attention of corporate sponsors, say fund raisers who run St. Jude’s year-end appeal.
By Holly Hall
Contributor
America’s Millionaires Rank Highest in Global Philanthropy Study
Forty-one percent of American millionaires rank giving as one of their top three spending priorities, a bigger share than the wealthy elsewhere, a new study finds.
By Holly Hall
Contributor
Holiday Giving Expected to Surpass $48-Billion, Study Forecasts
Direct mail continues to be the most successful way to reach donors during the holidays, far surpassing online appeals, according to a new poll.
By Holly Hall
Contributor
2010 Fund-Raising Figures Are Grim for Many Charities, Study Finds
More than a third of nonprofits still are facing a decline in fund raising, even as the worst of the recession has ended.
By Holly Hall
Contributor
Spelling Out Philanthropy for Donors Spurs Them to Write Checks to a Private School
A lighthearted video fueled a tripling in year-end gifts to a South Carolina school’s annual fund. See more novel approaches to year-end giving.
By Holly Hall
Contributor
Charities Try New Tactics to Persuade Gloomy Donors to Give
Nonprofits are using technology in new ways and enlisting their volunteers and supporters to help raise money.
By Holly Hall
Contributor
Wikipedia Shuns Professional Fund-Raising Advice and Unleashes the Power of Its Volunteers
The online encyclopedia used to ask a fund-raising expert to direct its year-end appeals, but now it is enlisting volunteers in much the same way it runs the rest of its operations.
By Holly Hall
Contributor
Small Chicago Charities Benefit From an Investors’ Event
Two donors founded a group to raise money for small organizations at a November event at which prominent experts offer financial advice.
By Holly Hall
Contributor
A New York Charity Adds a Technology Twist to Its Holiday Appeal
New York’s City Harvest uses the stories of donors as a central message in its year-end appeal. See more novel approaches to year-end giving.
By Holly Hall
Contributor
Wildlife Fund Turns to Facebook to Seek Holiday Gifts
The World Wildlife Fund hopes that making it easy for people to adopt a polar bear or other animal will lead to a boom in year-end giving.
By Holly Hall
Contributor