Heavy-Handed Fund-Raising Tactics Alienate Some College Students
Students at Cornell and Dartmouth say they are frustrated by the pressure they have been put under to make philanthropic gifts to the institutions.
By Holly Hall
Contributor
The Best in Nonprofit Marketing Messages
The Oregon Zoo Foundation won an award for its a capital-campaign slogan aimed at bringing lions back to the zoo.
By Holly Hall
Contributor
Most Women Give More Than Men, New Study Finds
Women at every income level give to charity more often and tend to donate more money than men.
By Holly Hall
Contributor
Donations Dropped 11% at Nation’s Biggest Charities Last Year
The nation’s 400 biggest charities suffered an 11-percent drop in giving last year, the worst decline in the two decades since The Chronicle of Philanthropy started its ranking. View the rankings and read our special report.
By Holly Hall
Contributor
Worth Reading: Lack of Data on Charities’ Effectiveness Hurts Support
It’s time for corporations and donors to insist that charities provide them with measurable results, write two Harvard Business School professors in the latest issue of the Harvard Business Review.
By Holly Hall
Contributor
Donations Increased Slightly in Summer Months, Survey Finds
Small charities are seeing bigger percentage gains in donations that large groups, a new study finds.
By Holly Hall
Contributor
Efforts to Aid Charities Included in Forbes’ Best-Ever Social-Media Campaigns
A social-media campaign by the retailer Target allowed people to vote on which of 10 charities would receive the biggest portion of a $3-million gift.
By Holly Hall
Contributor
Billion-Dollar Drive Appeals to What Donors Want in Tough Times
Indiana University comes up with a new approach to running a capital campaign attuned to the new economy.
By Holly Hall
Contributor
Direct-Mail Appeals Prompt Many Online Gifts, Study Finds
E-mail appeals don’t work as well to prompt online gifts as printed solicitations.
By Holly Hall
Contributor
More Canadians Than Americans Make Donations Online
A survey finds that Canadian donors are more comfortable giving online than their American counterparts.
By Holly Hall
Contributor