How to Win Money from Older Americans: Ask for Stock Gifts
Why it’s smart to ask older people for stock gifts
By Holly Hall
Contributor
Direct Mail: Not a Dying Fund-Raising Method
Some fund-raising experts have long predicted that mail solicitations will give way to online appeals and other types of charitable requests. But not anytime soon: A new survey has found that the share of baby boomers who give in response to direct mail is about the same as their parents’…
By Holly Hall
Contributor
Software Company Buys Struggling Competitor
By Holly HallBlackbaud, the nation’s largest provider of fund-raising software to charities, has announced that ALSO SEE:DATABASE: Online Fund Raising: How Much Big Charities Are RaisingARTICLE: After the FloodARTICLE: Charities Make Aggressive Efforts to Lure Generous Donors OnlineARTICLE: Group…
By Holly Hall
Contributor
Why Charities Need to Reach Out to Children
Why fund raisers need to pay attention to young people
By Holly Hall
Contributor
Religious Habits of Young Americans Spell Trouble for Fund Raising
Religious habits of young people spell trouble for fund raising
By Holly Hall
Contributor
Brides and Grooms Say ‘I Do’ to Charity
Brides and grooms say ‘I do’ to charity
By Holly Hall
Contributor
Blackbaud Software Company Buys a Struggling Competitor
Fund-raising software company buys struggling competitor
By Holly Hall
Contributor
Charity Finds New Ways to Increase Online Gifts
Simple changes can often make a big difference in how much money a charity’s Web site raises. Amnesty International learned that lesson when it tested several different approaches to see which ones were most effective. Donordigital, a San Francisco consulting firm that helped the charity, has…
By Holly Hall
Contributor
Salaries of Fund Raisers Rose by 5% Last Year, a New Study Finds
Salaries of fund raisers in the United States rose by 5 percent last year, to a median $63,000 — meaning ALSO SEE: TABLE: Salary and Benefits Paid to Fund Raisers that half earned more and half earned less — according to the annual compensation survey by the Association of Fundraising…
By Holly Hall
Contributor