Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.
Audience segmenting and Zip-code targeting trained nonprofit supporters to accept a passive role in causes they care about. The way forward puts them back at the center of the work.
By Jason Lewis
Contributor
What Fundraisers Can Learn From Jerry Falwell and the Conservative Movement
The Moral Majority’s long-game strategy offers a framework for fundraisers seeking sustainable success, regardless of their politics.
By Jason Lewis
Contributor
Your Secret Weapon in These Divisive Times? Fundraisers
They have the skills to break through polarization and build bridges to donors with a wide range of views — exactly what organizations need as the new administration takes office and red-blue tensions simmer.
By Jason Lewis
Contributor
Are Fundraisers to Blame for the Giving Crisis?
The fundraising powerbrokers at the Generosity Commission overlook their own role in alienating everyday donors.
By Jason Lewis
Contributor