What Arts Organizations Are Doing to Attract Younger Patrons
IN THE TRENCHES By Mary E. Medland It was not a single epiphany, says Todd Schultz, when the Los Angeles Opera realized it should begin courting younger audiences, no moment when he and his colleagues looked out in the crowd and were taken aback to discover that the audience was predominantly…
Recession Drives a Surge of Job Seekers to Nonprofit World
JOB MARKET By Mary E. Medland With an economic recession causing massive layoffs in the business world and the tragedies of September 11 realigning many Americans’ personal priorities, more and more people are seeking work at nonprofit organizations, according to charity executives and recruiters.…