How to Counter the Decline in Donors
Experts suggest ways to maintain and expand your donor base.
The major-gift-fueled rise in overall dollars donated is masking a fundamental shift in philanthropy: The share of people who give is dropping across all demographics. Are fundraisers doing enough to lock in tomorrow’s donors?
In Search of … America’s Missing Donors
See the country’s declining rate of charitable giving by age, income, education, marital status, and religion.
Wealthy Men More Likely Than Women to Replace Charitable Giving With Impact Investing
Women appear to be more interested than men in impact investing, a new study finds, but generational differences and who controls giving dollars are additional influences.
How Charities Can Prevent a Ransomware Attack
Training employees is essential as more and more organizations suffer attacks that take down entire computer systems, said a speaker at the Nonprofit Technology Conference on Thursday.
Facebook Scandal Unlikely to Transform Charity Fundraising, Experts Say
At the annual Nonprofit Technology Conference, charity officials and consultants said it was important to check in with lawyers on privacy issues for donors.
‘Modern Donors’ Are Changing How Charities Should Raise Money
Donors under the age of 72 are less responsive to written appeals and more likely to conduct research than their older counterparts, according to a new study.
How to Inspire Midlevel Donors to Give More
Fundraisers who focus on $1,000-to-$25,000 gifts share strategies for building a coterie of loyal supporters with appeals that combine broad reach and a personal touch.
Midlevel-Donor Programs Grow in Popularity — and Sophistication
Fundraisers are rediscovering the potential of this often-neglected class of supporters, customizing efforts to nurture and retain people who give $1,000 to $25,000 a year.
Tech Nonprofit Pursues Internet Access as ‘Fundamental Human Right’
With 40 percent of the Motor City lacking internet access, the Detroit Community Technology Project provides high-speed networks to underserved neighborhoods.