Even with the dismal economy, charities continue to see steady increases in online donations, but the rate of growth is slowing as the recession takes its toll, according to The Chronicle‘s annual survey of online fund raising. Online gifts to 203 nonprofit organizations that provided data for 2007…
By Paula Wasley
Contributor
More Charities Are on Social Networks — but Few Have Raised Much
As membership on social-networking sites like Facebook, MySpace, and Twitter continues to explode, charities are grappling with uncertainty about whether the networks will become powerful fund-raising tools. Nearly 75 percent of 980 nonprofit officials who participated in a new study said their…
By Paula Wasley
Contributor
Online Networks Produce Little Revenue for Charities, Study Finds
Online networks produce little revenue for charities, study finds
By Paula Wasley
Contributor
Confusing Web Sites Discourage Donors From Online Giving
What makes donors stop giving
By Paula Wasley
Contributor
Fund Raisers Urged to Pursue Childless Donors for Bequests
While most types of contributions slow in tough economic times, giving through charitable bequests usually grows during a recession, fund-raising experts say. Three new studies presented at the Association of Fundraising Professionals conference here last week seek to help nonprofit groups do a…
By Paula Wasley
Contributor
The Value of Word-of-Mouth Promotions
The value of word-of-mouth promotions
By Paula Wasley
Contributor
How Charities Can Find Donations Even in Tough Times
Despite the soft economy, nonprofit groups can do many things to put themselves in the “ready position” to take advantage of some of the fund-raising opportunities still out there, Dee Vandeventer, president of ME&V, a marketing and fund-raising company, told participants at a session of the…
By Paula Wasley
Contributor
New Research Sheds Light on Bequest Giving
New research sheds light on bequest giving
By Paula Wasley
Contributor
Opportunities for new grants lurk in some unexpected places, said Gail Vertz, executive director of the American Association of Grant Professionals, at a session today at the annual meeting of the Association of Fundraising Professionals conference in New Orleans. For example, she says, one place…
By Paula Wasley
Contributor
Fund-Raising Events on a Shoestring
Traditional fund-raising events like galas are expensive and labor-intensive for small groups to organize. Plus, every nonprofit group in town has one. In these belt-tightening times, it’s even more important to look for novel special-events ideas that make fund-raising dollars go further, said…
By Paula Wasley
Contributor