Unrealistic Fundraising Expectations Are Causing Stress. Here’s How to Set More Practical Goals.
It’s crucial to consider past fundraising, collaborate in goal setting, remember that fundraising is a long-term project, and — especially important right now — factor in the economy.
By Rasheeda Childress
Senior Editor, Fundraising
New Tool Aims to Help Fundraising Teams Improve Diversity
The Council for Advancement and Support of Education created the assessment to help university development departments take stock of their diversity and inclusion efforts, but any nonprofit with a fundraising team can use it.
By Rasheeda Childress
Senior Editor, Fundraising
Data Shows GoFundMe Campaigns Work Well and Offers Insights for Online Fundraising
GoFundMe campaigns shared more than six times in the first few days are three times as likely to raise more donations than those shared less often.
By Rasheeda Childress
Senior Editor, Fundraising
Discussions About How to Raise Money in an Uncertain Economy Pull in Fundraisers at AFP Meeting
Topics included planned giving, donor-advised funds, and new research into ways to retain donors and boost their giving.
By Rasheeda Childress
Senior Editor, Fundraising
Data and Advice on How to Better Engage With Donors and Raise More Money
How donors changed during the pandemic and how email can help nonprofits interact with donors to raise more money, according to new reports.
By Rasheeda Childress
Senior Editor, Fundraising
Muslim Donors Embrace New Technology, Giving Methods During Ramadan
More are using donor-advised funds and other progressive methods to share during the holy month.
By Rasheeda Childress
Senior Editor, Fundraising
A Fourth of Donors Plan to Give Less in 2023. Here’s How to Keep Them in the Fold.
Personal finances and inflation are weakening people’s confidence.
By Rasheeda Childress
Senior Editor, Fundraising
Monthly Giving Can Help Nonprofits Weather Economic Uncertainty. Here’s How to Do It Well.
Longtime monthly donors have shown they really care about an organization’s mission. Experts say groups shouldn’t be afraid to ask them for additional gifts.
By Rasheeda Childress
Senior Editor, Fundraising
New Report Details How to Level the Playing Field for Women Fundraisers
A key recommendation is to create a code of conduct that lays out expectations for donors and for organizations to back fundraisers up when they’ve been sexually harassed.
By Rasheeda Childress
Senior Editor, Fundraising
People Give Less After Daylight Saving Time Switch
After losing an hour of sleep, people are less inclined to help others, research has found.
By Rasheeda Childress
Senior Editor, Fundraising