Can AI Raise Money and Not Replace Humans? 8 Lessons So Far
An AI-driven fundraising avatar helped bring in $2 million across 50 institutions in less than a year.
By Rasheeda Childress
Senior Editor, Fundraising
How a Midlevel Program Can Boost Giving in a Time of Uncertainty
Midlevel donors are a reliable, although sometimes overlooked, source of revenue — and terrific candidates for planned gifts.
By Rasheeda Childress
Senior Editor, Fundraising
The Tax Law’s Big Win for Charities Makes DAF Giving Trickier
It may slow everyday donors’ adoption of DAFs — and lead some DAF donors to alternate between itemizing their taxes and taking the standard deduction.
By Rasheeda Childress
Senior Editor, Fundraising
Big Gifts and the New Tax Law: Boom Now, Bust Later?
High-earners may make big gifts in 2025, but their giving may decline next year.
By Rasheeda Childress
Senior Editor, Fundraising
Get Your Major Donors on the Path to Big Giving at Year-End
The summer is an ideal time to deepen ties with donors and craft a cultivation plan for the rest of the year, major-gifts experts advise.
By Rasheeda Childress
Senior Editor, Fundraising
Women Fundraisers Earn Less Than Men; Most Fundraisers Plan to Stay in Their Jobs
The average fundraiser salary was $96,449 in 2024, according to the Association for Fundraising Professionals annual salary survey.
By Rasheeda Childress
Senior Editor, Fundraising
GoFundMe Enters the DAF Game: What It Means for Everyday Giving
A new offering by the well-known brand could be a rising tide that lifts all DAFs, observers say.
By Rasheeda Childress
Senior Editor, Fundraising
The DAF Ask That Led Donors to Double Their Gifts
When supporters were persuaded to give using their donor-advised fund, they gave the same or more 85 percent of the time, new research finds.
By Rasheeda Childress
Senior Editor, Fundraising
Raising Money From Individuals: What’s Happening Now
The experts’ takeaways from Giving USA: Fundraisers may want to encourage annual donors to set up a monthly gift, and it’s not too soon to think about the year-end giving season.
By Rasheeda Childress
Senior Editor, Fundraising
Where the Philanthropy Money Is: What ‘Giving USA’ Tells Us
Among the takeaways: Last year’s strong stock-market returns may drive more foundation giving in 2025, and fundraisers should focus on DAF donors.
By Rasheeda Childress
Senior Editor, Fundraising