New Research on How Older and Younger Generations Give
More than three-quarters of donors approaching retirement and those who have already retired say charitable giving plays a significant role in their lives.
By Rasheeda Childress
Senior Editor, Fundraising
Gifts From DAFs Are Nearly 10% of All Giving. How Nonprofits Are Trying to Court Those Donors
DAFs remain controversial, but their size and influence continue to grow. Gifts from the accounts totaled $52 billion in 2022.
By Rasheeda Childress
Senior Editor, Fundraising
How to Encourage Spontaneous Donors to Give Again
Just 12 percent of all donors give spontaneously, but the share is a little higher among Gen Z and millennials.
By Rasheeda Childress
Senior Editor, Fundraising
The A.I. That’s Already Raising Money
A new start-up is testing autonomous fundraisers that will interact directly with donors. Some tech experts have questions.
By Rasheeda Childress
Senior Editor, Fundraising
Salaries Grow for Prospect Researchers, but Gender Wage Gap Persists
Compensation rose for more than three-quarters of people working in prospect management and advancement careers, according to a new survey.
By Rasheeda Childress
Senior Editor, Fundraising
Want 57% Bigger Gifts? How You Frame the Ask Matters, Research Shows
In an experiment, asking donors to give a unit of charitable good, such as a month of meals for a refugee child, got bigger donations than asking for cash
By Rasheeda Childress
Senior Editor, Fundraising
Donors Likely Giving $16 Billion Less Each Year After Tax Law Change, Report Finds
The cost of giving rose for people who no longer itemize deductions on their taxes.
By Rasheeda Childress
Senior Editor, Fundraising
Major Donors Drive Increased Giving; Fundraisers Express Job Satisfaction
Plus, a new report finds more advancement professionals are using A.I.
By Rasheeda Childress
Senior Editor, Fundraising
How Social Media Can Help Nonprofits Cultivate Donors
The authors of “One Click to Give” say everyday donors want to give, but want community first.
By Rasheeda Childress
Senior Editor, Fundraising
People Want to Give, and Those Who Are Most Generous Are Least Polarized, Report Finds
Research data from nonprofits and donors in 2023 found a host of fundraising trends: even though there is a decline in donors, people are still generous. Young donors want to “make change” in the world.
By Rasheeda Childress
Senior Editor, Fundraising