United Ways Raised More Than $4-Billion Last Year
United Ways raised more than $4-billion last year
By Sue Hoye
Contributor
Corporate Giving Rises Modestly
Donations’ 6% increase falls short of last year’s growthSteady growth in the economy last year helped the nation’s largest corporate donors increase their giving, according to a new Chronicle survey. ALSO SEE: STATISTICAL DATA: Charitable Giving at Major Corporations ARTICLE: The Chronicle’s Survey…
By Sue Hoye and Ian Wilhelm
Marketing Techniques Alone Won’t Advance a Charity’s Cause, Experts Say
When it comes to marketing, nonprofit groups should not simply try to raise awareness or reach small segments of their intended audience, but rather focus on spurring collective action, a brand and marketing expert said at an American Marketing Association meeting here this month. To do that,…
By Sue Hoye
Contributor
FCC Offers Educational Radio Licenses
For the first time in seven years, the Federal Communications Commission in mid-October will accept applications for new, full-power stations used for noncommercial, educational purposes. There is no application fee and, if granted, the license itself is free. To apply, a nonprofit group must be…
By Sue Hoye
Contributor
Marketers Encourage Charities to Build Movements, Not Brands
Marketers encourage charities to build movements, not brands
By Sue Hoye
Contributor
From Pennies to Millions of Dollars: Fund Raising Ideas That Work
Special Event Mimics Speed Dating to Match Grant Makers and SeekersCoupling speed dating with grant seeking has proved to be a winning match for Canadian charities and grant makers. In February, the Hamilton Funders Network, in Ontario, taking a page from the increasingly popular approach to…
By Sue Hoye
Contributor
The Face of Humanitarian Aid Around the World
Interaction, a coalition of 160 international aid groups, had an ambitious goal for a photography contest it just concluded: to capture the meaning of international relief and development in a single picture that would both transcend cultures and translate easily to an American audience. In past…
By Sue Hoye
Contributor
Nonprofit Leader Wins Over New Trustees With Private Meetings
Nonprofit executives spend a lot of time and money on books, seminars, and consultants to figure out how ALSO SEE:ARTICLE: Visiting Artists Bring New Benefits to SymphonyARTICLE: Homemade Cookies Help an Advocacy Charity Cement Relations With Its Top 100 ContributorsARTICLE: Travel Scrapbook Is a…
By Sue Hoye
Contributor
Visiting Artists Bring New Benefits to Symphony
When James Raisbeck, a local businessman, joined the Seattle Symphony’s board last year, he used a little artistry ALSO SEE:ARTICLE: Nonprofit Leader Wins Over New Trustees With Private MeetingsARTICLE: Homemade Cookies Help an Advocacy Charity Cement Relations With Its Top 100 ContributorsARTICLE:…
By Sue Hoye
Contributor
Homemade Cookies Help an Advocacy Charity Cement Relations With Its Top 100 Contributors
A Tennessee charity has found a simple way to sweeten its relationship with 100 of its most-generous donors every year — at a cost of $25 or less annually. For the past 13 years, the Memphis Children’s Advocacy Center has been delivering homemade boxes full of cookies every ALSO SEE:ARTICLE:…
By Sue Hoye
Contributor