Value of New Donors Is Largely Offset by Loss of Previous Donors, Study Finds
For every $100 organizations gained last year from new contributors or those increasing gifts, they lost $95 through donor attrition and reduced monthly giving.
By Timothy Sandoval
Contributor
Charities are stepping up efforts to help their supporters raise money from friends. While the amount of money raised is still relatively small, the tactics help nonprofits expand their web of connections to potential donors.
By Timothy Sandoval
Contributor
Charities Expect to Raise More in 2017, but Many Still Worry About Future
Two-thirds of U.S. nonprofits expect to exceed last year’s fundraising totals, but politics and the economy have them on edge, according to a new survey of more than 900 charity leaders and fundraisers.
By Timothy Sandoval
Contributor
Keys to Low Staff Turnover: One Nonprofit’s Advice
At the Red Cross’s Indiana state chapter, hiring fundraisers who’ve worked previously with other staffers has helped foster team spirit and boost retention.
By Timothy Sandoval
Contributor
ACLU Tests Strategies to Keep Wave of New Donors
The organization is making a push to turn hundreds of thousands of new supporters into regular donors and mining data to find those with the potential to make major gifts.
By Timothy Sandoval
Contributor
Online Revenue Jumped 14% for Charities in 2016, Study Says
Email fundraising and monthly giving continued to grow in 2016, and nonprofits spent more on digital ads.
By Timothy Sandoval
Contributor
Fundraising Advice: Mailing-List Segmentation for Beginners
Splitting supporters into subgroups can help you pinpoint messages, improve programs, and assess what types of appeals and extras work best for which donors.
By Timothy Sandoval
Contributor
Controversial Nonprofit Removes Board Names From Website. Find Them Here.
See the full membership of the Board of Governors of the National Association of Nonprofit Organizations & Executives, which took the list out of public view amid criticism of its marketing practices.
By Timothy Sandoval
Contributor
New Nonprofit Puts Money Over Mission and Ethics
Some charities should temporarily stop pursuing their missions while they raise enough money to do more, says one of the group’s most outspoken board members.
By Timothy Sandoval
Contributor
Trump Budget Cuts Billions of Dollars From Nonprofit Programs
Nonprofit leaders across the country say the plan is shortsighted and may ultimately end up costing the nation more money than it saves in many areas.
By Alex Daniels, Timothy Sandoval and Megan O’Neil