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Is the Nonprofit World Afraid of Feelings?

A personal and emotional connection to a cause, along with a strong sense of urgency, are the most important motivators for giving. Yet fundraisers continue to prioritize data-driven approaches that often discourage people from donating more.

By Asha Curran and Woodrow Rosenbaum

As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth

Donors are poised to give more during this time of crisis. Nonprofits can tap their generosity by explaining their needs and diversifying who receives their appeals.

By Woodrow Rosenbaum
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