Smithsonian’s $1.9 Billion Capital Campaign Unleashes Lasting Change
The institution faced many challenges getting its far-flung operations geared up for the first comprehensive capital campaign since its founding in 1846.
By Maria Di Mento
Senior Editor
How One Nonprofit Identified Website Visitors by Traits — and Saw Fundraising Spike
Identifying “personas” can give charities the information they need without spending money on surveys and consultants’ fees. It helped boost one group’s giving 100 percent from one year to the next.
By HEATHER JOSLYN
Contributor
Donor Lawsuits Highlight Need to Tread Cautiously With Gift Agreements
Legal action can rear its ugly head if donors and recipients aren’t clear in their expectations. Experts offer tips on how to avoid problems.
By Maria Di Mento and Timothy Sandoval