October 29, 2009 | Read Time: 1 minute
NEW BOOKS
Jump-Starting the Stalled Fundraising Campaign
by Julia Ingraham Walker
Fund-raising campaigns often lose momentum because of 10 common mistakes, says Julia Ingraham Walker, a consultant to nonprofit groups.
In this book, she shows fund raisers how to identify and avoid pitfalls, as well as how to get a faltering campaign back on track.
Among the common mistakes she notes: identifying too few potential donors, approaching possible donors too soon, not asking enough people to give, taking donors for granted, returning to the same contributors too often, and failing to make the case about why a cause deserves a significant gift.
Publisher: John Wiley & Sons, 111 River Street, Fourth Floor, Hoboken, N.J. 07030; (201) 748-6000; fax (201) 748-6088; http://www.wiley.com; 217 pages; $49.95; ISBN 978-0-470-49655-8.
