$13-Million Raised in On-the-Job Drives
February 8, 2001 | Read Time: 1 minute
By NICOLE WALLACE
Charitableway, a company in San Carlos, Calif., managed 12 electronic on-the-job giving campaigns this fall that brought in a total of more than $13-million for charity.
The campaigns — administered for companies such as Agilent Technologies, the Hewlett-Packard Company, Morgan Stanley Dean Witter, and Samsung — reached more than 162,000 donors.
Burke Inc., a research company in Cincinnati, conducted a survey of 621 employees who participated in the campaigns.
The survey found that, while only 12 percent of the employees had made an online contribution before, 85 percent reported that they were as satisfied or more satisfied with the online donation process as they were with paper pledge systems.
Seventy-five percent said they felt the same or higher levels of confidence in the security and privacy of their pledges.