A Critical Look at International Aid Appeals, Plus More: Friday’s Roundup
By Maria Di Mento
Senior Editor
May 14, 2010 | Read Time: 1 minute
- Duncan McNicholl, who works in Africa for Engineers Without Borders Canada, dissects the types of images that international aid groups use in their fund-raising solicitations. On his blog Water Wellness, he writes about how the pictures tell a very incomplete story.
- On the blog, Open Road Advisors, Larry Blumenthal, director of social-media strategy at the Robert Wood Johnson Foundation, discusses how public-health organizations use social media to reach more people.
- Geoff Livingston, a social-media expert, writes on Mashable about how to use social media to turn “slacktivists”—slightly lazy online do-gooders—into activists.
- On Conor’s Fundraising blog, Jonathan Waddingham, an employee of Justgiving, discusses a new iPhone App called iHobo that allows volunteers to care for a virtual homeless person by giving him food, money, and shelter. Mr. Waddingham writes that the iHobo works because it challenges people to think differently about a subject and evokes an emotional response, which results in the best charity appeals.
