October 21, 1999 | Read Time: 1 minute
Advancement Services: Research and Technology Support for Fund Raising
Edited by John H. Taylor
This book, edited by the director of alumni and development records at Duke University, aims to sharpen the skills of campus fund raisers and introduce them to new methods of discovering donors.
Sections cover prospect research, “gift processing” — which includes understanding the tax treatment of donations — stewardship, technology, and management. Each section contains chapters on those topics; authors include higher-education fund raisers and consultants who specialize in advising colleges and universities.
For example, Brian Dowling, associate vice-president of marketing and advancement services at the Colorado School of Mines, provides tips for augmenting a Web site to attract prospective donors. Madelyn Miller, director of development services at Case Western Reserve University, writes about how to assemble “comparative reports” that assess the fund-raising progress of one’s institution alongside those of peer campuses.
And Alison Paul, a lawyer at the Montana Legal Services Association, examines the Internal Revenue Service’s definitions of deductability, eligibility to receive a gift, and usable gift receipts.
Publisher: Council for Advancement and Support of Education, Department 4022, Washington 20042-4022; (202) 328-5900 or (800) 554-8536; fax (301) 206-9789; http://www.case.org/books; 228 pages; $50 for members, $67 for non-members; I.S.B.N. 0-89964-349-3.
