January 10, 2002 | Read Time: 1 minute
ManagingNonprofits.org: Dynamic Management for the Digital Age
by Ben Hecht and Rey Ramsey
Technology and other forces are sure to cause major changes in the nonprofit world in the next century, write Ben Hecht and Rey Ramsey in ManagingNonprofits.org, and nonprofit groups must get used to adapting quickly.
The authors outline a process they call “dynamic management,” designed to help organizations develop ways to regularly evaluate their operations and make needed changes. Chapters discuss the five steps of the process, which involve asking the questions:
- What’s going on?
- Who are we?
- Who do we serve, and what do we do?
- Are we supporting our culture and business model?
- Are our resources being properly applied?
Another chapter looks at how Mr. Hecht and Mr. Ramsey have applied this approach to the One Economy Corporation, a nonprofit group in Washington that they founded in 2000. In a final chapter, the authors speculate on what kinds of changes nonprofit groups will have to make to keep pace with the times. One example: adopting structures and practices that increasingly resemble those of corporations.
Publisher: John Wiley & Sons, 1 Wiley Drive, Somerset, N.J. 08875; (800) 225-5945; fax (800) 597-3299; http://www.wiley.com; 280 pages; $29.95; I.S.B.N. 0-471-39527-7.
