Advertisements on Behalf of 9 Charities Are Honored With ‘Addy’ Awards

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Charity Advertising Wins Honors

ADVERTISING FOR THE ARTS, CAMPAIGN

Winner: “Bebop Be Broke,” a campaign using posters and print ads to raise money to attract high-quality musicians to the Kansas City Blues & Jazz Festival (Mo.), created for the festival by Muller + Company (Kansas City, Mo.).

ADVERTISING FOR THE ARTS, COLLATERAL MATERIAL

Winner: “Chance Encounters: The L.A. Project,” a series of eight postcards, a promotional kit, a press kit, and invitations to a photography exhibit, created for the University of California at Riverside’s Museum of Photography by Geographics (Riverside, Cal.).

ADVERTISING FOR THE ARTS, ELECTRONIC MEDIA

Winner: “Death Takes a Holiday,” a film trailer designed to encourage people to attend the 22nd Annual Portland International Film Festival (Ore.), created for the Northwest Film Center by Artsy-Fartsy Productions (Portland, Ore.).

ADVERTISING FOR THE ARTS, OUT OF HOME

Winner: “Tri-Vision Campaign,” a billboard campaign with rotating images of details from paintings, designed to promote the variety of artwork on display at the Morris Museum of Art (Augusta, Ga.), created by Morris Communications Corporation (Augusta, Ga.).

PUBLIC-SERVICE CAMPAIGN

Winner: “Brandy,” one of a series of billboards and magazine ads designed to call attention to the problems of poverty and homelessness, created for Catholic Charities (Minneapolis) by Martin/Williams Advertising (Minneapolis).

PUBLIC SERVICE, CAMPAIGN

Winner: “Change the Outcome,” a series of newspaper advertisements designed to illustrate how a mentor can change a child’s life for the better, created for North Carolina Communities in Schools by McKinney & Silver (Raleigh, N.C.).

PUBLIC SERVICE, COLLATERAL MATERIAL

Winner: “AIDS” “Cancer” “Donation” “Small Signs,” a series of newspaper and magazine ads designed to focus attention on the growing problem of asthma among children, created for the American Lung Association (New York) by Hill, Holiday/Altschiller (New York).

PUBLIC SERVICE, ELECTRONIC MEDIA

Winner: “Sex Talk,” a radio campaign encouraging teen-agers to call an AIDS hotline for information on how to avoid contracting the disease, created for Aids Partnership Michigan (Detroit) by McCann Erickson (New York and Detroit).

PUBLIC SERVICE, PRINT MEDIA

Winner: “The Deep End,” a newspaper-advertising campaign to encourage parents to enroll their kids in swimming classes as part of an effort to promote safe summer activities, created for the American Red Cross (Denver) by the Integer Group (Lakewood, Colo.).