Advertising Campaigns by 18 Charities Capture ‘Addy’ Awards

Advertisements created for non-profit organizations were honored last month with American Advertising Awards, also known as ADDY’s. The competition, sponsored by the American Advertising Federation in Washington, drew more than 60,000 entries.

Following are the non-profit winners and recipients of citations of excellence. INTERACTIVE ADVERTISING

Citation of Excellence: “A Virtual Tour: The Texas State Capitol,” a tour of the Texas statehouse on CD-ROM, which was distributed to high schools throughout the state, created for the AT&T Foundation (New York) and the Center for Occupational Research and Development (Waco, Tex.) by Wills Thompson Paschall (Little Rock, Ark.).

LOCAL CAMPAIGN

Winner:“Community Partners,” a series of posters to make students aware of the services provided by school-based health clinics run by Community Partners (Houston), created by Fogarty Klein & Partners (Houston).

MAGAZINE ADVERTISING

Winner: “Lupus: Stop the Sickness,” an advertising campaign designed to raise awareness about lupus, a chronic skin and joint disease, created for the Lupus Foundation of America (Rockville, Md.) by Saatchi & Saatchi Business Communications (Rochester, N.Y.).

Citation of Excellence: “Hurl,” part of a print campaign to call attention to dangerous pollution in oceans and coastal areas and to encourage people to join the Surfrider Foundation (San Clemente, Cal.), created by DGWB (Irvine, Cal.).

REGIONAL/NATIONAL CAMPAIGN

Citation of Excellence: “Smokeless Tobacco-Teeth,” a poster that discourages young people from using snuff and chewing tobacco, created for the Anti-Tobacco Coalition (Little Rock, Ark.) by Cranford Johnson Robinson Woods (Little Rock, Ark.)

TELEVISION ADVERTISING

Winners: “Cake” and “Turtle,” commercials that encourage people to take home animals from the Missouri Humane Society (St. Louis), created by the Glennon Company (St. Louis).

Citation of Excellence: “Big Brother,” a television commercial that explains the dangers that secondhand smoke poses to the health of children, created for the Kansas Health Foundation (Wichita, Kan.) by Sullivan Higdon & Sink (Wichita, Kan.).

TRANSIT ADVERTISING

Citation of Excellence: “Frog,” an advertisement used on New York subways and in bus depots to encourage people to visit the Bronx Zoo, created for the Wildlife Conservation Society (New York) by Young & Rubicam/New York.

ADVERTISING FOR THE ARTS, OUT OF HOME

Winner:“Yes, We’re Open. Are You?,” a sign in the Contemporary Museum (Honolulu) that challenges people to consider how receptive they are to different forms of art, created by Milici Valenti Ng Pack (Honolulu).

ANNUAL REPORTS

Winners:“United Way of Middle Tennessee Annual Report,” created for United Way of Middle Tennessee (Nashville) by Jackson Design (Nashville); and “They Say/I Say,” annual report created for the Salvation Army (Nashville) by Lewis Advertising (Brentwood, Tenn.).

LOCAL CAMPAIGN

Citation of Excellence: “Drug Abuse,” “Battery,” and “Child Abuse,” a series of posters that highlights the problems that the United Way of New York works to solve and encourages people to make donations, created by Bozell Worldwide/New York.

LOCAL TELEVISION ADVERTISING

Winner: “Meerkats,” an advertisement that features one of the animals housed in the Pittsburgh Zoo’s Discovery Pavillion, created for the Pittsburgh Zoo by MARC Advertising (Pittsburgh).

Citation of Excellence: “Bats,” “Meerkats,” and “She Looked,” three television commercials to encourage people to visit the Discovery Pavillion, an exhibit hall in the Pittsburgh Zoo’s children’s zoo, created for the Pittsburgh Zoo by MARC Advertising (Pittsburgh).

LOGO/TRADEMARK DESIGN

Citation of Excellence: Logo for the 1998 Jimmy Carter Work Project, created for Houston Habitat for Humanity by Fogarty Klein & Partners (Houston).

MULTIMEDIA CAMPAIGN, BUSINESS TO CONSUMER, LOCAL

Citation of Excellence: “America’s Oldest,” a newspaper and billboard campaign designed to increase the number of visitors to the B&O Railroad Museum (Baltimore), created by Cornerstone (Baltimore).

NEWSPAPER ADVERTISEMENTS, HALF-PAGE OR LESS

Winner:“Shhhhhhhhhhhhop,” an advertisement for the library store at the Central Arkansas Public Library (Little Rock), created by Cranford Johnson Robinson Woods (Little Rock, Ark.).

OUT OF HOME, SITE ADVERTISING

Citation of Excellence:“Excuse Our Dust,” a poster used by the Cleveland Museum of Natural History during the construction of its Reinberger Hall of Earth and Planetary Exploration, created by Liggett-Stashower Inc. (Cleveland).

POSTER

Citation of Excellence:“Wheelchair Games,” a poster to publicize the Burke Rehabilitation Hospital’s (White Plains, N.Y.) annual athletic competition for people with disabilities, created by Warwick Baker O’Neil (New York).