Advice for Charities on Using the Internet to Generate Revenue
By NICOLE WALLACE
Features Editor
October 5, 2000 | Read Time: 1 minute
The Nonprofit Organization’s Guide to E-Commerce
by Gary M. Grobman
Looking to the Internet as a potential source of revenue is just as important for nonprofit organizations as it is for corporations, writes the author.
“New business models have emerged that permit nonprofit organizations to take advantage of technology and raise funds that would not have come their way otherwise,” writes Gary M. Grobman, a consultant and columnist in Harrisburg, Pa.
Mr. Grobman outlines how charities can use their Web sites to sell merchandise and appeal to donors for contributions, and describes online shopping malls–Web sites that allow shoppers to donate a percentage of their purchases to charity–and online auctions.
He also discusses other technology issues that charities will need to consider as they venture onto the Internet, such as visitors’ privacy and security concerns and the importance of promoting Web sites in order to build traffic.
The book includes brief descriptions of more than 150 Web sites. Categories include charity sites that are designed for e-commerce, Web sites that provide information for donors and nonprofit organizations, philanthropy portals, and sites that provide technical information.
Publisher: White Hat Communications, P.O. Box 5390, Harrisburg, Pa. 17110-0390; (717) 238-3787; fax (717) 238-2090; http://www.socialworker.com/nonprofit/nphome.htm; 181 pages; $19.95 plus $3.50 postage and handling; I.S.B.N. 1-929109-03-2.
