Annual Fund-Raising Campaigns: a List of Resources for Non-Profit Groups

Following are resources on annual funds. They are drawn from The Chronicle’s Non-Profit Handbook (published in the January 15 issue) and its Internet Resources on its World-Wide Web site.

The Annual Fund: How to Grow Perennial Rewards from an Annual Campaign

By William K. Grasty and Kenneth G. Sheinkopf

Introduces non-profit groups to the basics of running an annual fund-raising campaign. The authors are former fund raisers.

Publisher: The Grantsmanship Center, Publications, P.O. Box 17220, Los Angeles 90017; (213) 482-9860 or (800) 421-9512; fax (213) 482-9863; World-Wide Web http://www.tgci.com; 24 pages; $3 plus $3 postage and handling.

Annual Giving

An e-mail discussion list that focuses on annual giving, maintained by T. Greg Prince, a fund raiser at the University of North Carolina at Chapel Hill.

To subscribe: Send an e-mail message to listserv@unc.edu that states in the body of the message “subscribe annfund Your Name”. Leave the subject blank, and do not include e-mail addresses in the body of the message.

Annual Giving Strategies: A Comprehensive Guide to Better Results

Edited by Ann Gee Louden

Describes how to start an annual-giving program; how to reach potential donors through direct mail, phonathons, and personal solicitations; how to use computers to improve annual campaigns; how to reach different constituencies; how to evaluate the campaign; and how to acknowledge donors and volunteers. Although the book focuses on annual giving in higher education, many of the topics apply to other types of organizations. The editor is director of principal gifts at Texas Christian University, in Fort Worth.

Publisher: Council for Advancement and Support of Education, 11 Dupont Circle, N.W., Suite 400, Washington 20036-1261; (202) 328-5900 or (800) 554-8536; fax (202) 387-4973; World-Wide Web http://www.case.org; 222 pages; $35 for members, $46.50 for non-members, plus $5 postage and handling; I.S.B.N. 0-89964-277-2.

Donor Focused Strategies for Annual Giving

By Karla A. Williams

Asserts that a strong annual-giving program is the key to successful fund raising, and explains how non-profit organizations can increase annual giving by building stronger relationships with their donors. Includes a bibliography of recommended resources on annual funds. The author owns a fund-raising consulting company in Charlotte, N.C.

Publisher: Aspen Publishers, P.O. Box 990, Frederick, Md. 21705; (800) 638-8437; fax (301) 417-7650; World-Wide Web http://www.aspenpub.com; 287 pages; $59 plus $5.02 postage and handling; I.S.B.N. 0-8342-0896-2.

Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

By James M. Greenfield

Discusses such topics as direct-mail solicitation, membership associations, gift renewals, volunteer solicitors, special events, and support-group organizations. Includes a checklist for special events. The author is senior vice-president for development and community relations at Hoag Memorial Hospital Presbyterian in Newport Beach, Cal.

Publisher: John Wiley & Sons, 1 Wiley Drive, Somerset, N.J. 08875; (800) 225-5945; fax (908) 302-2300 or (800) 597-3299; World-Wide Web http://www.wiley.com; 407 pages; $62.95 cloth, $29.95 paper; I.S.B.N. 0-471-59535-7 cloth; I.S.B.N. 0-471-59534-9 paper.