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Foundation Giving

Arts Group Boosts Patronage With Cellphone Tool

November 12, 2009 | Read Time: 1 minute

Memphis residents have a new source for information about the latest performances, exhibits, and other cultural events — their iPhones. ArtsMemphis has created an application that brings its calendar of cultural events to the popular cellphone.

From individual listings — which provide dates, ticket prices, and a description — people can contact the arts group sponsoring the event, connect to the organization’s Web site, or get directions to the venue. They can also post the information to Facebook or Twitter or write a review for an event they attended.

More than 600 people have downloaded the application since it was released in late September. It cost $10,000 to build, and ArtsMemphis plans to license the tool to arts groups in other cities. The iPhone application is part of ArtsMemphis’s effort to draw younger adults into the city’s arts scene, says Susan Schadt, the organization’s chief executive.

For more information, go to: http://www. artsmemphis.org


About the Author

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.