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Attracting Baby Boomers: a Resource Guide

November 24, 2005 | Read Time: 1 minute

Following are some reports and other publications on baby boomers as volunteers or nonprofit workers:

“The Boomers’

Guide to Good Work,” written by Ellen Freudenheim, a retirement expert, and published by the MetLife Foundation and Civic Ventures, a charity in San Francisco that seeks to involve older people in civic activities. It can be downloaded free at http://www.civicventures.org/publications/
booklets/boomers_guide.cfm
.

Hope Unraveled: The People’s Retreat and Our Way Back, a book by Richard Harwood, president of the Harwood Institute for Public Innovation, in Bethesda, Md. The cost is $15.50. Ordering information is available at http://www.theharwoodgroup.com/book/order.html.

“New Face of Work Survey: Documenting the Desire for Good Work in the Second Half of Life,” a report by the MetLife Foundation and Civic Ventures. It can be downloaded free at http://www.civicventures.org/publications/surveys/new-
face-of-work.cfm
.


“The Open Road: America Looks at Aging,” a public-television documentary directed by Nina Gilden Seavey. Available for $14.96 from First Run Features, http://www.firstrunfeatures.com/openroad.html.

Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America, by Marc Freedman, president of Civic Ventures. The cost is $10. Ordering information is available at http://www.civicventures.org/publications/books/primetime
_orderform.cfm
.

“Reinventing Aging: Baby Boomers and Civic Engagement,” a report by the Harvard School of Public Health and the MetLife Foundation. It can be downloaded free at http://www.hsph.harvard.edu/chc/reinventingaging/Report.pdf.

“RespectAbility Web Survey,” the executive summary of a survey by the National Council on the Aging, in Washington, of nonprofit managers about older volunteers. The report can be downloaded free at http://www.respectability.org/research/survey.pdf.

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