October 27, 2005 | Read Time: 1 minute
Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money
by G. Douglass Alexander and Kristina J. Carlson
G. Douglass Alexander and Kristina J. Carlson have spent the last five years fielding questions from thousands of fund raisers and volunteers through their online fund-raising consulting firm, FundraisingINFO.com. This book offers answers to the questions that, they have found, frequently bedevil people trying to raise money for charities.
Chapters are structured in a question-and-answer format and focus on the major techniques and tools for attracting donations. Encouraging board members to raise money, conducting research on potential donors, using technology to bring in donations, running capital campaigns, and reaching more donors through direct mail are among the many fund-raising issues discussed.
Readers will find advice on questions for which they may already have some answers, as well as questions they may not yet have thought to ask: “What are the principles of effective fund raising?” “Why should I involve volunteers in fund raising when I work more quickly without them?” “What is the best time of year to send out solicitation letters?” and “What should our organization do with an unexpected gift from someone’s estate?”
Publisher: Jossey-Bass, 989 Market Street, San Francisco, Calif. 94103-1741; (800) 956-7739; http://www.josseybass.com; 190 pages; $27.95; ISBN 0-7879-7584-2.
