Awards, Aug 05, 2004

The following awards have been presented for work in advocacy, fund raising, nonprofit leadership, philanthropy, and other areas.

Arts. Americans for the Arts (Washington) has presented its 2004 Selina Roberts Ottum Award, which recognizes exemplary local arts leadership, to Lynn Barnett, executive director of the Abilene Cultural Affairs Council (Tex.). The group also presented its 2004 Michael Newton Award, which recognizes leadership in supporting the arts through a united arts fund, to Beauchamp Carr, executive vice president of the Robert W. Woodruff Arts Center (Atlanta).

Marketing. The Cause Marketing Forum (Rye, N.Y.) has presented its 2004 Golden Halo Awards to Boys & Girls Clubs of America (Atlanta) and American Express (New York), in recognition of their outstanding cause-marketing efforts. In addition, the organization gave awards in several categories to honor campaigns, events, and publications through which companies, often in collaboration with nonprofit groups, carried out public-service activities. The award categories and the winning companies or products, their nonprofit partners, and their projects are listed below.

Best environmental or wildlife campaign:

— Gold: Microsoft and the Explorers Club (New York) for the Central Park BioBlitz project

— Silver: Lysol and Keep America Beautiful (Stamford, Conn.) for the Great American Cleanup

Best health campaign:

— Gold: Yoplait and the Susan G. Komen Breast Cancer Foundation (Dallas) for the Yoplait Champions project

— Silver: Avon Future and the American Legacy Foundation (Washington) for the Circle of Friends/mark.avon project

Best social-service or education campaign:

— Gold: Universal Studios and First Book (Washington) for the Cat in the Hat Nationwide Challenge

— Silver: Liz Claiborne for the Women’s Work project

Best cause partnership:

— Gold: Parade Magazine, ABC Television, Betty Crocker, Tyson, and Share Our Strength (Washington) for the Great American Bake Sale

— Silver: Coppertone Suncare Products, Scholastic, the Skin Care Foundation (New York), and the Sun Safety Alliance (Alexandria, Va.) for the Block the Sun, Not the Fun project

Best print materials:

— Gold: Ford Motor Company and the Susan G. Komen Breast Cancer Foundation (Dallas) for the Get Tied to the Cause project

— Silver: Embassy Suites Hotels and the Starlight Children’s Foundation (Los Angeles) for the Together, Imagine What We Can Do project

Best campaign that generates donations through consumer purchases:

— Gold: Things Remembered and the Make-A-Wish Foundation (Phoenix) for the Things Remembered Holiday campaign

— Silver: Tums and the First Responder Institute (Burtonsville, Md.) for the Tums Helps Put Out More Fires Than You Think campaign

Best cause-marketing event:

— Gold: Lowe’s Companies and the Home Safety Council (Washington) for the Great Safety Adventure

— Silver: BMW of North America and the Susan G. Komen Breast Cancer Foundation (Dallas) for the Ultimate Drive event

Nonprofit books. The Alliance for Nonprofit Management (Washington) has presented its 2003-4 Terry McAdam Book Award for best new book about the nonprofit field to Bernard Ross and Clare Segal for Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results, published by Jossey-Bass. In addition, two books received honorable mention: Executive Directors Guide: The Guide for Successful Nonprofit Management by Deborah Linnell, Zora Radosevich, and Jonathan Spack, published by Third Sector New England; and Bookkeeping Basics: What Every Nonprofit Needs to Know by Debra L. Ruegg and Lisa M. Venkatrathnam, published by the Amherst H. Wilder Foundation.