February 22, 2008 | Read Time: 1 minute
As a result of an undercover slaughterhouse video shot by the Humane Society of the United States, the largest meat recall in American history was issued by the federal government on Sunday.
The Humane Society’s work triggered “a wave of admiration” from Roger Craver at the blog The Agitator, who says that besides prompting the government to take action, the charity has successfully used its Web site to continue to keep its supporters engaged in animal-protection issues.
Not only “does the undercover video and the story of horrific abuse lead the homepage, but readers are given a range of options — both informational and action-oriented — to become involved,” writes Mr. Craver, a direct-marketing consultant.
Mr. Craver praises a plea for donations from the undercover investigator who discovered the problems at the slaughterhouse closed by the U.S. Department of Agriculture and a blog entry from Wayne Pacelle, the humane society’s president, where, “in clear and personal terms you can feel his outrage and concern.”
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