April 3, 2008 | Read Time: 1 minute
NEW BOOKS
Business Planning for Enduring Social Impact: A Social-Entrepreneurship Approach to Solving Social Problems, by Andrew M. Wolk and Kelley Kreitz, offers a guide for charities interested in business ventures, and for businesses whose main goal is to benefit society. This book defines social entrepreneurship as “the practice of responding to market failures with transformative, financially sustainable innovations aimed at solving social problems.” Four sections describe how to undertake a business venture, from the initial preparations to putting the business plan into action. The appendices include sample documents, like a business-plan outline, a work plan, and project schedules, as well as a glossary of terms. Additionally, boxed items describe how to find investors, determine what legal advice is needed, and decide whether to hire a consultant to help create the business plan. The book offers checklists at the end of each chapter to help keep readers on track with their preparations.
Publisher: Root Cause, 675 Massachusetts Avenue, Ninth Floor, Cambridge, Mass. 02139; (617) 492-2300; info@rootcause.org; http://www.rootcause.org; 67 pages; $19.95; ISBN 978-0-615-18284-1.
