January 13, 2000
Profitable Annual Gift Strategies is a guide to running a yearly fund-raising campaign, published by the editors of Successful Fund Raising and The Volunteer Management Report. Sections cover persuading employees to give, expanding an organization’s pool of donors, using direct mail, coordinating volunteers, building a membership program, garnering corporate support, and retaining donors from the previous year. The guide draws examples from successful real-life campaigns and includes a “tool chest” of strategies. Publisher: Stevenson Consultants, P.O. Box 4528, Sioux City, Iowa 51104; (712) 239-3010; fax (712) 239-2166; 48 pages; $47.95.
