CELEBRITIES AND CORPORATE MARKETING

Bono, frontman for the rock group U2, is joining forces with supermodel Elle MacPherson to promote a new credit card from American Express that will contribute to global-health efforts, All Headline News reports. One percent of the total amount spent on the Red Card will be donated toward battling the AIDS crisis in Africa. Bono was named one of Time magazine’s People of the Year in 2005 for his philanthropic activities.