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Fundraising

Celebrities Ben Stiller and Lance Armstrong Joust Over Charity

December 4, 2009 | Read Time: 2 minutes

Ben Stiller has a new target to satirize: charity. Mr. Stiller, the actor known for spoofs like Zoolander and Tropic Thunder, offers a comedic take on his buddy Lance Armstrong’s Livestrong campaign on a new Web site designed to raise money for Save the Children.

In a video message to Mr. Armstrong that appears on the site, the actor lays out his “original” fund-raising idea: “Stillerstrong” headbands. Buy one, and the net proceeds go to help a school in Haiti that Mr. Stiller visited on a recent trip.

“I was thinking I could get some celebrities to wear them, like you, maybe you could wear one in your next bike race,” he says. “Let me know what you think. Tweet at me, bro. Let me know if we can do some good.”

So far, the campaign has raised $100,000, according to Trevor Neilson, who advises Mr. Stiller on his giving. The Web site points people to ways to give online, via text message, or, of course, by buying a Stillerstrong headband.


Mr. Stiller was introduced to Save the Children by Bulgari, the jewelry company, which supports the aid group. He visited the charity’s programs first in Uganda and then, this summer, in Haiti, according to a spokeswoman for the nonprofit group.

Mr. Armstrong, meanwhile, upped the ante in a video on his charity’s Web site. “We’re pretty irate about this,” says Mr. Armstrong, who says he called “an emergency board meeting” about the issue.

He asks his board members: “Do we want to pursue with legal action, regardless of how bad this school needs clean water, extra classrooms, extra funding for teachers and programs?” Holding back snickers, the trustees, including CNN’s Sanjay Gupta, raise their hands in a yes vote.

What do you think is more likely, a lawsuit from the Lance Armstrong Foundation or Mr. Armstrong showing up for his next race in a Stillerstrong headband? And how much can the two charities raise in the meantime?


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