November 1, 2001 | Read Time: 1 minute
Charities can turn to a new online resource for advice on marketing partnerships with corporations.
Mission & Market, which was created by Independent Sector, an association of charities and grant makers, provides facts and figures on marketing relationships between charities and companies, describes different types of partnerships, and discusses the tax implications for nonprofit organizations.
The site features articles and case studies, including an essay by Liz Claiborne’s manager of marketing alliances about how the company selected a cause and uses its partnership with the Family Violence Prevention Fund to strengthen its image and the company’s relationship with its customers. It also features several charities’ guidelines on corporate-marketing relationships, descriptions of recent books, and contact information for corporate social-responsibility organizations.
Independent Sector received funds for the site from the Aetna, American Express, and Henry J. Kaiser Family Foundations and the BellSouth Corporation.
To get there: Go to http://www.independentsector.org/mission_market.
