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Fundraising

Charities Step Up Marketing of Planned Gifts

October 15, 2009 | Read Time: 0 minutes

More charities are actively promoting bequests and other planned gifts now than 10 years ago and they are making their pitch to even younger donors, according to research presented today at the Partnership for Philanthropic Planning’s annual meeting.

Read more about this study’s findings in our conference notebook.


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About the Author

Stacy Palmer

Contributor

Stacy Palmer is chief executive of the Chronicle of Philanthropy, and has overseen the organization’s transition as it became an independent nonprofit in April 2023.Palmer helped found the Chronicle in 1988, when it was started by the Chronicle of Higher Education, Inc. She has served as its top editor since 1996.Under Palmer’s leadership the organization has evolved from its roots as a biweekly newspaper for social-sector professionals into an organization that offers a monthly magazine, robust news, advice, and opinion sections, and a host of webinars, briefings, and other services. In addition, she helped forge a partnership with the Associated Press and the Conversation designed to educate the public about the nonprofit world and to establish a fellowship program to coach local journalists to provide more sustained and sophisticated coverage of nonprofits and foundations.Palmer has appeared frequently on radio and television to offer commentary on news in the nonprofit world. She is the editor of Challenges for Philanthropy and Nonprofits, a book published by the University Press of New England that collects three decades of observations by the nonprofit activist and Chronicle columnist Pablo Eisenberg. Before she helped found The Chronicle of Philanthropy, Palmer was editor for government and politics at The Chronicle of Higher Education. She was also a longtime member of the Chronicle of Higher Education Inc., leadership team.