February 4, 2009 | Read Time: 1 minute
The downturn in advertising may be hurting broadcasters, but it is helping some charities.
The sluggish ad market has prompted broadcasters to lower the cost of advertising on their stations, says Tom Harrison, president of Russ Reid, a Pasadena, Calif., fund-raising consulting firm.
He says that some of his charity clients, including Operation Smile, Paralyzed Veterans of America,
St. Jude’s Children’s Research Hospital, and World Vision, are now paying 50 percent less than they did last year to get advertising spots.
While donations in response to television and radio promotions have also declined along with the economy, he notes, when prices are down as much as 50 percent and donors’ response is down 25 percent, “you’re still 25 percent ahead.”
Have you found ways to save money on fund raising that other charities could also benefit from? Use the comment box below to share your ideas.
