February 10, 2000 | Read Time: 1 minute
The California League of Conservation Voters is using its Web site to help visitors write letters to the editor.
Ecovote Online, the Oakland, Calif., organization’s Web site, features information about the league’s campaign to promote Proposition 12, a state bond measure that would provide $2.1-billion for state and local parks. In addition to asking visitors to vote for the measure in next month’s election and to volunteer to tell others about it, the site also offers advice on how to write a letter to the editor in support of the proposition.
“Letters to the editor can’t be canned and need to have a local ‘hook,’” explains Teresa Schilling, the league’s communications director.
To help visitors find the information they need to personalize their letters, the league’s Web site provides links to pages on the “Yes on Proposition 12″ Web site that list how much money the measure would allocate for parks in each county in the state.
The site also lists the mailing addresses of 85 major newspapers in California. For the papers that accept letters electronically, there are e-mail links that visitors can use to send their letters right from the league’s site.
The league is also calling its members to ask them to write a letter to their local papers. Ms. Schilling estimates that at least 50 of the members that the group has called have sent letters, many using the Web site.
To get there: Go to http://www.ecovote.org.
