February 24, 2000
Deals & Ideals: For-Profit and Not-For-Profit Arts Connections summarizes ideas on how non-profit arts organizations can collaborate with the entertainment industry. The American Assembly of Columbia University sponsored meetings in 1998 and 1999 to examine such partnerships. Executives from companies including Walt Disney and Turner Entertainment met with officials from universities, arts-advocacy groups, and foundations. The participants called for further research on marketing opportunities for non-profit arts groups, as well as on the use of information technology to build audiences. Publisher: American Assembly, 475 Riverside Drive, Suite 456, New York 10115; (212) 870-3500; fax (212) 870-3555; 36 pages; free.
