CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management

This book presents 46 case studies from nonprofit organizations of various sizes and concerns. Alvin H. Reiss, editor and publisher of Arts Management, chose the examples, not because of the scope of each project, but because “concepts used by the organizations have been best suited to meeting a particular need.”

Each case study contains information about the organization’s background, the challenge it faced, its proposed plan and result, and lessons learned. Mr. Reiss concludes each case with a “last word,” which sums up the major points of the study.

Cases include a public-service advertisement for the litter-prevention and beautification group Keep America Beautiful, which depicted an American Indian man crying about pollution; a successful fund-raising appeal for the Omega Institute for Holistic Studies, in Lebanon, N.Y., which wanted to raise money to build a sanctuary for its nonreligious retreat program; and a mutually beneficial partnership between the National Park Foundation and a corporate sponsor, Aurora Foods, that raised money for the foundation and also promoted the Log Cabin Syrup brand for the company.

Chapters deal with topics such as getting out a message to potential donors, planning fund-raising events, asking for money, forming relationships with boards of directors, working with corporations, using business strategies, and making the most of local contacts.

Publisher: Jossey-Bass, 350 Sansome Street, San Francisco, Calif. 94104; (415) 433-1740 or (800) 956-7739; fax (415) 433-0499 or (800) 605-2665; http://www.josseybass.com; 218 pages; $19.95; I.S.B.N. 0-7879-5241-9.