June 23, 2010 | Read Time: 1 minute
A recent Social Philanthropy post noted a North Carolina charity that created a “Twitter Table” at an annual fund-raising dinner as a way to use the social network to prompt donors who were not at the dinner to give.
The post has since inspired Gail Hyman, a fund-raising consultant, to think about creative ways for other nonprofit organizations to use Twitter to raise donations and draw attention to their causes.
She offers several suggestions on the blog eJewish Philanthropy.
One idea is for summer camps to organize a “Summer Camp Scholarship Tweet Out” in which Twitter-savvy parents are gathered to raise money to make camp more affordable to those in need.
Another is a “Rosh Hashana Recipe Tweet Up” — an event Ms. Hyman writes would be a “promotional campaign to get the best 140-character holiday recipe file.” The effort would link to a full recipe area on an organization’s Web site.
Finally, she offers an idea for a campaign aimed at helping groups gain more followers on Twitter.
“Give priority seating to your cadre of Twitter supporters at your next event and encourage them to tweet the proceedings; announce a new campaign; identify 10 new followers for your organization,” Ms. Hyman writes.
What are some other creative ways for nonprofit organizations to use Twitter to increase philanthropy? We’d love to collect a master list.
