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Fundraising

Creativity Counts When Presenting Facts and Figures

March 24, 2011 | Read Time: 1 minute

Online fund raising grew by 14 percent last year, according a report we wrote about a few days ago. But how best to convey the significance of that—or to show that behind the increase was a leap in giving to international-aid groups prompted the Haiti earthquake?

The people who produced the study—M+R Strategic Services and the Nonprofit Technology Network—took a creative approach to help readers see the key findings more clearly. The report illustrates how organizations can present important facts in a compelling way.

What do you think of the approach? What are some other examples of creative presentations of nonprofit data? We’d love to see how other groups are sharing their facts and figures. Point us to your favorite works.


About the Author

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.